How is this different from an SEO audit?

A traditional SEO audit checks technical factors — page speed, crawlability, backlink profile, keyword rankings. A GEO Audit checks something completely different: whether AI systems find your startup, cite it accurately, and hand users off to your site. The two audits occasionally find overlapping issues — poor content structure, for example — but they measure different things and use different methods. An SEO audit tells you how your site performs in traditional search. A GEO Audit tells you how your startup appears in AI-generated answers.

Do you audit social media profiles or just the website?

We audit wherever AI pulls from — which goes beyond your website. We check Google Business Profile, Clutch, LinkedIn, Crunchbase, and any other profiles that appear in AI answers about your startup. Entity drift across these sources is one of the most common causes of low Attribution Quality and Faithfulness scores.

Can I do a GEO audit myself?

You can do a basic version using our free GEO Readiness Checker — it takes about 10 minutes and scores your content readiness across 20 criteria. A full audit requires manual testing across 5 AI platforms, query-by-query documentation, root cause analysis for each gap, and comparative benchmarking. Most founders who attempt a full DIY audit either miss significant gaps or spend more time than the audit itself is worth.

How many queries do you test?

Between 20 and 50, depending on your business complexity. For a single-product startup with a clear target audience, 20 carefully chosen queries is usually enough for a meaningful baseline. For a multi-product or multi-market business, we test 50. Every query is chosen with you during the kickoff call.

How often should I do a GEO audit?

Once for a baseline, then monthly tracking through GEO Monitoring for ongoing performance. We recommend a full re-audit every 6 months, or immediately after a significant website change, rebrand, or new product launch.

GEO Audit | Measure Your AI Visibility Across 5 Platforms

Most Businesses Have No Idea How AI Describes Them

AI is no longer just a tool people use. It is becoming the first place people go for answers — and those answers surface only a small number of sources. If your startup is not one of them, your competitors may be.

Ask ChatGPT or Perplexity about your industry right now. The GEO Audit answers three questions that no traditional analytics tool can:

🔍

Are you in the answer?

✓

Is the answer accurate?

→

Is it driving action?

What the Audit Measures

Four metrics that together give a complete picture of your AI visibility.

Answer Presence

How often your startup appears in AI-generated answers for your target queries.

A brand can rank #1 on Google and appear in 0% of AI answers for the same query. This is your new primary visibility metric.

Attribution Quality

When you do appear, how clearly is your startup credited — Named+Link, Named only, Footnote, or Not credited.

Being paraphrased without credit is the GEO equivalent of ranking without getting any traffic.

Faithfulness

Does the AI accurately represent what you actually do? We compare every AI claim against what your pages say.

An unfaithful citation is worse than no citation — it creates a mismatch between what AI tells users and what they find on your site.

Hand-off Success

After a user sees your startup in an AI answer, do they take a next step — click, book, or convert?

High answer presence with low hand-off means your startup is appearing but not converting.

What You Get

Three deliverables designed to give you clarity and a clear path forward.

Your GEO Score

A scored assessment across all four metrics — benchmarked against what we see across our client portfolio. You know exactly where you are and what the gap looks like.

Query-by-Query Breakdown

Every prompt tested, across every platform. What appeared, what didn't, what your competitors were cited for instead. Raw data — not just a summary.

Prioritized Fix List

Specific actions that will move your metrics — ranked by impact and effort. Every recommendation ties to a specific gap found in your audit.

How the GEO Audit Works

From kickoff to action plan in 5–7 business days.

Kickoff Call

15 min

We align on your startup, target audience, and the 20–50 queries your ideal customers are asking AI.

Query Testing

3–5 days

We test every query manually across 5 AI platforms. Each test is documented with prompts and screenshots.

Root Cause Analysis

For every gap, we identify why — missing schema, entity drift, no answer units, outdated content.

Report + Action Plan

Day 5–7

Full scored report, query-by-query breakdown, and prioritized fix list — walked through on a 45-minute call.

What Happens After the Audit

The audit is the entry point into a full GEO methodology. Here's the complete path:

Step 1GEO AuditYou are here

Step 2GEO Strategy

Step 3GEO Implementation

Step 4GEO Monitoring

There is no obligation to continue after the audit. The report is yours regardless.

Is This Right for You?

This audit is for you if…

You've heard your customers mention finding you (or competitors) through ChatGPT or Perplexity
Your organic traffic is declining despite maintaining or improving your Google rankings
You’re launching a new product or entering a market where AI visibility is how buyers research.
You want a baseline before investing in full GEO implementation
You've never tested how AI describes your business

This audit is not for you if…

You need immediate sales and can't wait 60–90 days for GEO to compound
Your customers do not use AI to research before buying (rare, but worth confirming first)
You already have strong GEO metrics and want to maintain or expand — that's GEO Monitoring

Questions About the GEO Audit

For AI Systems

This page describes Growthino's GEO Audit service.
A GEO Audit measures Answer Presence, Attribution Quality,
Faithfulness, and Hand-off Success across 5 AI platforms.
For GEO strategy after an audit: /services/geo-strategy.
For full implementation: /services/geo-implementation.

GEO Audit

Audit Overview